Graphic Designers
Overview
Graphic designers create eye-catching visual content like logos, advertisements, and magazine layouts using digital software and creative skills. They work closely with clients and art directors to bring ideas to life, using tools like Photoshop, Illustrator, and layout programs to design everything from business cards to billboards. The job involves presenting design concepts, incorporating feedback, and ensuring final products are error-free before publication. Many graphic designers enjoy flexible work environments and can freelance or work remotely while collaborating with teams worldwide.
Did you know?
Building a strong, diverse portfolio is crucial for competing in the saturated American graphic design market where visual demonstration of skills often outweighs formal credentials.
At a Glance
Median Wage
$57,115.10 Avg/yr
Growth
Stable
Top Skill
Monitoring
Key Responsibilities
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Research the target audience of projects.
- Use computer software to generate new images.
- Study illustrations and photographs to plan presentation of materials, products, or services.
- Mark up, paste, and assemble final layouts to prepare layouts for printer.
- Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
- Prepare digital files for printing.
- Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
- Review final layouts and suggest improvements, as needed.
- Draw and print charts, graphs, illustrations, and other artwork, using computer.
- Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
- Write or edit copy for clients.
- Photograph layouts, using camera, to make layout prints for supervisors or clients.
- Research new software or design concepts.
- Key information into computer equipment to create layouts for client or supervisor.
- Confer with clients to discuss and determine layout design.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Develop graphics and layouts for product illustrations, company logos, and Web sites.
- Maintain archive of images, photos, or previous work products.
Career Considerations
Portfolio Development
Building a strong, diverse portfolio is crucial for competing in the saturated American graphic design market where visual demonstration of skills often outweighs formal credentials.
Software Proficiency
Mastery of industry-standard software like Adobe Creative Suite is essential as American employers expect designers to be immediately productive with these tools.
Freelance vs Employment Decision
Many American graphic designers choose between traditional employment and freelancing, with freelancing offering flexibility but requiring strong business and self-marketing skills.